The face of the franchise
As the face of your organization, your logo is often responsible for making the first impression. Whether it’s on signage out in the world or listed amongst other companies as an industry partner or sponsor, it needs to capture your essence and make an impression.
More than just fonts & colors
While it may appear simple — a few shapes, a nice font — it is anything but easy. A professional-grade logo has a lot happening behind the scenes. We all know about corporate blue, but what do other colors signify and represent? Why do most car companies use circle-based logos? And why do triangles feel so strong?
These are just a few of the considerations we put into developing your logo. For every logo we’ve created, there are multiple concepts behind it, saved in files or sketched out in notebooks. It’s a tricky skill that only makes everything LOOK simple!
services
logo design
This includes any identifiable company logos; your primary logo, any secondary logos, custom marks and/or brand icons. You will have several logo variations at your disposal, including horizontal and vertical placements and multiple color options for both light and dark backgrounds.
brand guidelines
A custom brand style guide complete with all brand standards (typography, color codes, usage guidelines and styling notes) to help keep your brand usage consistent.
digital assets
Any items to assist in your brand’s marketing via digital platforms such as social media, online directories, email marketing, and other online advertising; social media graphics, social media templates, profile and cover photos, email marketing templates, and beyond.
print assets
Any items to assist in your brand’s marketing through the use of printed items; business cards, brand stationery, packaging, signage, or other physical merchandise.
creative tools
Adobe Photoshop
Adobe Illustrator
Lots of coffee
We will never use Canva or other template-based platforms for logo crafting.